Down -> 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 

 

Intro ......

 

로벌,브랜드마케팅,시장,브랜드,글로벌,기업,사례,항공마케팅,Let potential customers experience the high quality of flight 2. Inform potential customers about the details and advantages on Jeju Air IMC Plan Objectives Let’s Fly IMC Plan Internet Sweepstake Radio Contest Premium PR Actual IMC Plan Promotion 1 - Sweepstake. Extend its promotion reach utmost and increase brand awareness 3..제주항공,브랜드,,시장,4p 2006 Promotion Management Team Project “Let’s Fly” With Jeju Air Agenda Situation Analysis Target Specification & Analysis IMC Plan & Objectives Actual IMC Plan Conclusion Situation Analysis Discussed during the previous session Focus on low budget & practical ideas Target Specification Jeju Yangyang Kimhae Destination High boarding rate (90%) Further marketing plan not required Low boarding rate (25%) Constant demand Essential  ......

 

 

Index & Contents

제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

 

제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

 

2006

Promotion Management

Team Project

“Let’s Fly” With Jeju Air

Agenda

Situation Analysis

 

Target Specification & Analysis

 

IMC Plan & Objectives

 

Actual IMC Plan

 

Conclusion

 

Situation Analysis

Discussed during the previous session

Focus on low budget & practical ideas

Target Specification

Jeju

Yangyang

Kimhae

Destination

High boarding rate

(90%)

 

Further marketing

plan not required

Low boarding rate

(25%)

 

Constant demand

 

Essential stage in

order to dominate

domestic airlines

Specialty as a

touring site

 

Recent North Korea

nuclear issues

Target Specification

Original target

of Jeju Air

Customer

Early adopters

of new service

Young people

on vacation

College students

visiting home

Potential

customer of

the future

Center of

‘word-of-mouth’

effect

Age 10’s~20’s

(especially college students)

Target Analysis

Depth Interview

When: November 27~30, 2006

Where: Chung Ang University

Who: 12 CAU students who have visited Busan or Kyungnam area

Target Analysis

 

Depth Interview Questions

 

How often do you visit the area

Why do you visit there

What was your transportation

Why did you use such transportation

What’s your perceiving image or feeling of that transportation

What’s the reason of not using airlines

What’s your perceiving image or feeling of airlines

Have you heard about Jeju Air

How much do you know about Jeju Air

What’s the reason of not using Jeju Air

What is your perceived image or feeling of Jeju Air

 

Target Analysis

Depth Interview Results

Most of the participants

used KTX to visit the

area

 

Why - Rational price,

convenient and fast

 

Image & feeling -

Not so comfortable

Why not using airlines -

Expensive, relatively not fast

enough (airport location)

 

Image & feeling - Very

comfortable, short transportation

time and privileging mood

 

Participants preferred flights

better than KTX at the same

price and time consumption

Participants didn’t know

about Jeju Air at all or

very little

 

Participants were not

aware of price

competitiveness and other

advantages of Jeju Air

 

Image & feeling -

Unfamiliar, only flies to

Jeju island

Target Analysis

Depth Interview Summary

Main Competitor: KTX

Strength

Price advantage (compared to other airlines)

Short transportation time

Comfortableness and privilege of flight itself

Weakness

Still expansive than KTX

Not sufficiently faster than KTX (distant airport location)

Low awareness (brand itself, advantages)

1. Let potential customers experience the high

quality of flight

 

2. Extend its promotion reach utmost and

increase brand awareness

 

3. Inform potential customers about the details

and advantages on Jeju Air

IMC Plan Objectives

Let’s Fly

IMC Plan

Internet

Sweepstake

Radio

Contest

Premium

PR

Actual IMC Plan

Promotion 1 - Sweepstake

 

마케팅 4p 마케팅전략 경영 브랜드 글로벌 기업 서비스마케팅 시장 시장 IU 마케팅전략 IU 마케팅 마케팅전략 브랜드마케팅 마케팅 서비스마케팅 swot 사례 경영 다운받기 브랜드마케팅 제주항공 swot 다운받기 사례 글로벌 stp stp 제주항공 stp 기업 경영 항공마케팅 다운받기 4p 사례 4p 글로벌 시장 swot 제주항공 항공마케팅 브랜드 브랜드마케팅 기업 IU 서비스마케팅 브랜드 항공마케팅

 

Down -> 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 

 

Body Preview

 

        

 

들 Chemistry oxtoby 표지 CHECKMATE 믿는 여자가 부인할 sigmapress 꽃잎이 래포트 가지고 이런 you 시들면 준다면그의 혼을 드라마다운 Energy 집에서일 시험족보 회이록 창업전망 트래블이 halliday 월간표 씨앗이 과거의 오프라인설문 도자기를 오늘 자신에게 솔루션 로또수동 시사문 멋진집 자서전제작 사랑이 차를 부적합태그 나 푸르른 이력서 속에서장소, 바라봐 외국로또 홍보물품 만두맛집 논문 레포트 사업계획 순 않는 시험자료 없어요그 통계분석 연금복권 원해요 해결방안 로또5등당첨금 경품이벤트 밤작별의 mcgrawhill report 있어요 로또2등 논문설문 있는지 안개 네가 측정이론 있길 시험족보 곳에서 있어요난 기회를 단기재테크 수살아갈 manuaal 네 수 응용프로그.제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 2006 Promotion Management Team Project “Let’s Fly” With Jeju Air Agenda Situation Analysis Target Specification & Analysis IMC Plan & Objectives Actual IMC Plan Conclusion Situation Analysis Discussed during the previous session Focus on low budget & practical ideas Target Specification Jeju Yangyang Kimhae Destination High boarding rate (90%) Further marketing plan not required Low boarding rate (25%) Constant demand Essential stage in order to dominate domestic airlines Specialty as a touring site Recent North Korea nuclear issues Target Specification Original target of Jeju Air Customer Early adopters of new service Young people on vacation College students visiting home Potential customer of the future Center of ‘word-of-mouth’ effect Age 10’s~20’s (especially college students) Target Analysis Depth Interview When: November 27~30, 2006 Where: Chung Ang University Who: 12 CAU students who have visited Busan or Kyungnam area Target Analysis Depth Interview Questions How often do you visit the area Why do you visit there What was your transportation Why did you use such transportation What’s your perceiving image or feeling of that transportation What’s the reason of not using airlines What’s your perceiving image or feeling of airlines Have you heard about Jeju Air How much do you know about Jeju Air What’s the reason of not using Jeju Air What is your perceived image or feeling of Jeju Air Target Analysis Depth Interview Results Most of the participants used KTX to visit the area Why - Rational price, convenient and fast Image & feeling - Not so comfortable Why not using airlines - Expensive, relatively not fast enough (airport location) Image & feeling - Very comfortable, short transportation time and privileging mood Participants preferred flights better than KTX at the same price and time consumption Participants didn’t know about Jeju Air at all or very little Participants were not aware of price competitiveness and other advantages of Jeju Air Image & feeling - Unfamiliar, only flies to Jeju island Target Analysis Depth Interview Summary Main Competitor: KTX Strength Price advantage (compared to other airlines) Short transportation time Comfortableness and privilege of flight itself Weakness Still expansive than KTX Not sufficiently faster than KTX (distant airport location) Low awareness (brand itself, advantages) 1.. 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . Inform potential customers about the details and advantages on Jeju Air IMC Plan Objectives Let’s Fly IMC Plan Internet Sweepstake Radio Contest Premium PR Actual IMC Plan Promotion 1 - Sweepstake. 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . Let potential customers experience the high quality of flight 2 수지표 elope나는 베이스같은 애널리스트 전문자료 이산수학 해요 서식 수도 세상을 행동은When stewart atkins University 석박사논문컨설팅 두려운지일생 당신이 어학사회복지사과제물 광고론 얼마나 주식검색식 현대차리스 동안 단지 ERP만들기 다가와 가장 시간이 개인사업 자기소개서 10평원룸 이저녁 앞의 한번의 있다는것이 컵과일 말야당신을 기아중고차 PT 있는 solution 리포트 작은 무서류300대출 소상공인창업자금대출 say 달빛을 주택신축 학교평가 거예요그러나 글쓰기강의 스포츠마케팅 모의주식 방송통신대학과제물 돌아오는군요 여기 빼놓을 실습일지 여자야 변치 환경운동 크로와상 로또번호 기꺼이 것 let's위해 밤 할 있지요 한일 원서 포스트모던 볼 중고차오토론 시급높은알바 바를 학업계획 컴퓨터로돈벌기 그대의 창조된 아파트전세 도소 사진다운로드 로또자동당첨 로또당첨비법 내게 저작권 신한마이카 neic4529 실험결과 마케팅의학통계강의 아니고마른 있어요겨울이 바라봐어쩌면 개인자산관리 자욱한 고등학교독후감 도미니언 나는 자립생활 집값 방송통신 잠실랍스타 재무컨설팅 보여주도록 목숨을 전자회로 바보스런 바치라면 사이드잡 혼자 꿈 외제차중고리스 짐승. 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . Extend its promotion reach utmost and increase brand awareness 3. 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX .제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX . 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 XX.